"Free of politics, free of the messy, pandering process of getting elected, the ideal monarch’s only job is to conspicuously be what’s best about a people. So far, at least, that’s what everybody has decided Will and Kate are to be, and so far, at least, that’s what they are. That’s what I think brands need. Royalty. That’s my big idea."
Lavin speaker Bruce Philp, blogging about why progressive companies would do well to institute a “monarchy.” Philp’s latest book, Consumer Republic, examines the power that consumers have over corporations, and what this means for both parties.