The Lavin Agency is a speakers bureau, based in New York City and Toronto. We exclusively represent leading thinkers, writers, and doers who inspire ideas and dialogue that make the world a better place.
When Twitter announced the ability to upload a new Facebook-esque header image, among other tweaks, MacArthur was one of the first early adopters to make use of the new features. “What this new [Twitter] design does well,” she writes in a recent Fast Company article, “is to give brands a better opportunity to market their products and services.” In the article, she gives three suggestions for using Twitter to your brand’s fullest potential which include: updating your profile picture, creating a new header image, and making an effort to upload more photos and videos that correspond with your tweets. “Your profile page is your bona fide business card in the social media world,” she adds, noting that “sprucing up your page” can do wonders for your brand. In her keynotes, she keeps companies ahead of the curve; helping audiences cut through the media clutter and dig up the best tactics to enhance their online strategy.
In a recent blog post, Samuel confesses that she “[uses] email response time as an indicator of someone’s intrinsic worthiness as a human being.” The unfortunate truth is that you don’t want to be too fast, or too slow. “Non-responders are rude and unreliable,” says Samuel, whereas “instant responders are clearly people with too much time on their hands.” While it may not seem like it, your online activity is inextricably linked to your offline life. Samuel’s opinions on the delicate balance that exists between your online and offline life can be found in her blog posts for The Atlantic, The Harvard Business Review and Oprah.com. She helps companies in all industries learn how to manage their online presence in her keynotes and in her popular TEDx Talks.
Internet speaker Alexandra Samuel’s TEDx talk, “Ten Reasons to Stop Apologizing for your Online Life”, is an impassioned argument for the value of online activities. It even inspired a teacher in Singapore to teach her advice in class. While many criticize the internet as a ‘distraction’, or as ‘not real’, Samuel makes the case that the internet is as real as the physical world and that the internet is not something separate from our ‘real’ lives—it’s now an inextricable part of us.