"Facebook is a gated suburb. It’s sterile, controlled, happy. It’s made of ticky tacky. And that’s the point! Like the ‘burbs, people have flocked to Facebook precisely because it’s a cheerier version of reality. Rallying for a “dislike” button is like complaining that your neighborhood association won’t let you sponsor a protest in your front yard or open a nudist commune."
New York Times writer and branding speaker Rob Walker, explains why he dislikes the push for a “dislike” button within Facebook.