Check out Lavin speaker and design expert Bruce Mau’s latest campaign, where his firm has taken on the task of redesigning Canada’s brand. Here’s a quick description of the campaign from the Toronto Standard:
The campaign uses the two solid red bars from the sides of the flag to frame a diverse range of Canadian people, inventions and places including Arcade Fire, Stephen Harper and the Trivial Pursuit game piece. Showcasing a wide variety of Canadian ideas and viewpoints brands Canada as an inclusive, dynamic place that harbours a creative, open population. [Bruce Mau Design] offers up a bevy of ideas for implementing the red bars design including bus ads, a press podium and even a new passport stamp.
"Jonah Lehrer’s Imagine is the most important book to hit design in many years, because it goes to the heart of how the mind works and offers surprising and immediately useful ideas on the neurological origins of creative insight."
Paddy Harrington, of acclaimed studio Bruce Mau Design, in his latest post for Fast Company’s design blog.
Neuroscience speaker Jonah Lehrer’s new book, Imagine: How Creativity Works, is set for release on March 20, but we’re sharing a look at the cool interior graphics right here.
A new civic design project from Bruce Mau Design, called The Bureau of Doing Something About It, launches tonight in Toronto.
Last year, the Toronto Complaints Choir, produced as part of the 2010-2011 World Stage season at Harbourfront Centre, collected over 1000 grievances, gripes, and annoyances from people across the city. The choir transformed these troubles into a siren song for the disenchanted. Across twelve days in July, Bruce Mau Design (BMD) will work to do some-thing about it. Our pop-up studio, working in real-time in the Propeller Centre, will design solutions in response to the complaints. A book of these ideas will be simultaneously designed, and then given away throughout this city we love. This interactive, cross-disciplinary design event invites Toronto to turn our problems into possibilities. A mix of ingenuity, creativity, (many) mistakes, exploration, and optimism will get us there. The Toronto Complaints Choir will join us in the gallery on July 28 for a special performance. We invite you to visit the pop-up studio, Wednesday July 20-Sunday July 31, 2011, to see our work in progress and contribute ideas to the project.
Designer Bruce Mau Rethinks What a Logo Can Be
A great article on Bruce Mau’s redesign of OCAD U’s logo, over at Fast Company: “The new logo is a triumvirate of Mondrian-esque frames, with ‘OCAD’ in one frame and ‘U’ in another. The third, largest frame, is left open for whatever the university wants to throw inside.” With this project, Mau has not only redesigned an art school’s logo; he may very well have come up with a new way to think about logos—as modular, adaptable, and democratic, as opposed to static and fixed. Click the Fast Co. link above to watch a great making-of video, too!