Check out Lavin speaker and design expert Bruce Mau’s latest campaign, where his firm has taken on the task of redesigning Canada’s brand. Here’s a quick description of the campaign from the Toronto Standard:
The campaign uses the two solid red bars from the sides of the flag to frame a diverse range of Canadian people, inventions and places including Arcade Fire, Stephen Harper and the Trivial Pursuit game piece. Showcasing a wide variety of Canadian ideas and viewpoints brands Canada as an inclusive, dynamic place that harbours a creative, open population. [Bruce Mau Design] offers up a bevy of ideas for implementing the red bars design including bus ads, a press podium and even a new passport stamp.
Bruce Philp’s Consumer Republic is a finalist for the 2012 National Business Book Award. Here’s the official award description:
This year’s book submissions reflect the increasingly global nature of Canada’s economy and the issues that are inevitably part of this transition. The themes of the books demonstrate how Canadians continue to seek their place in the new world order, including how to become more responsible global citizens and, at the same time, more competitive players in the international markets.