Neuroscientist, author and Lavin speaker Jonah Lehrer, speaking at the University of California Santa Barbara’s “Innovation Matters” Series.

“We can’t help but want to come up with new ideas,” says Jonah Lehrer in this amazing trailer for his new book, Imagine: How Creativity Works. “Creativity is our natural state.”

Jonah Lehrer’s new book, Imagine: How Creativity Works, is out today! It’s about “our most important mental talent: the ability to imagine what has never existed before.”

Jonah Lehrer, author of Imagine: How Creativity Works, in a recent essay for The Wall Street Journal.

Here’s neuroscience speaker Jonah Lehrer, giving a keynote (and signing autographs) to a convention center full of library professionals. He spoke on how each of us can become more creative, which is the subject of his new book, Imagine: How Creativity Works, due in March.

Dave Eggers, Miranda July, and Jonah Lehrer talk about the whole tortured artist thing on a panel dedicated to art and creativity. What makes artists like Boy Dylan and Pablo Picasso so lastingly creative? Jonah says it’s something called “GRIT.”

Neuroscience speaker Jonah Lehrer’s new book, Imagine: How Creativity Works, is set for release on March 20, but we’re sharing a look at the cool interior graphics right here.

Jonah Lehrer’s latest book, Imagine: How Creativity Works, comes out in March. The cover, however, is out now.

Here’s what Malcolm Gladwell has to say about Imagine:

“Jonah Lehrer’s new book confirms what his fans have known all along—that he knows more about science than a lot of scientists and more about writing than a lot of writers.”