The Lavin Agency is a speakers bureau, based in New York City and Toronto. We exclusively represent leading thinkers, writers, and doers who inspire ideas and dialogue that make the world a better place.
In this short clip, bestselling author and social media speaker Amber Mac shares three rules for building a robust online strategy: authenticity, bravery and consistency. The genius of Amber Mac—who knows basically everything about social media, has been with it since the start, and continues to chronicle its growth into every corner of our waking lives at work and at home—is that she can talk, clearly and engagingly, to any audience at any level of social media engagement. From novices to intermediates to CIOs: Amber has something relevant to say to them all.