Check out Lavin speaker and design expert Bruce Mau’s latest campaign, where his firm has taken on the task of redesigning Canada’s brand. Here’s a quick description of the campaign from the Toronto Standard:

The campaign uses the two solid red bars from the sides of the flag to frame a diverse range of Canadian people, inventions and places including Arcade Fire, Stephen Harper and the Trivial Pursuit game piece. Showcasing a wide variety of Canadian ideas and viewpoints brands Canada as an inclusive, dynamic place that harbours a creative, open population. [Bruce Mau Design] offers up a bevy of ideas for implementing the red bars design including bus ads, a press podium and even a new passport stamp.